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The redesign centered on establishing a fresh visual identity, using a cohesive blend of visual elements to revamp the logo, color palette, and typography with a focus on stability and structure. Implemented across digital and traditional platforms—website, print, and mobile apps—this rebranding underscores Freddie Mac’s dedication to clarity, reliability, and innovation, boosting user engagement and supporting its role in housing affordability.
Info
Client
Freddie Mac
Year
2022
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