Frozen Paddle

The rebranding of Frozen Paddle required reinventing a beloved Canadian brand by combining the fun of ice cream with advanced technology. The playful I.P. of On Chain Monkey was incorporated to enhance the visual identity while maintaining its original charm. This refreshed look was uniformly applied across in-store materials, packaging, trucks, and signage, creating a dynamic and cohesive brand presence. This strategy emphasized Frozen Paddle’s distinctiveness and made it stand out in a crowded market.