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In collaboration with National Lampoon and featuring Gilbert Gottfried’s distinctive voice, the Microsoft campaign showcased hilarious animations of Clippy, the infamous paperclip from Microsoft Word, getting the boot in various comedic scenarios. To further engage audiences, a video game mimicking the interface of Microsoft Word was developed where players could shoot objects like rubber bands and fire staples at Clippy as he taunted the viewer. This inventive blend of animated humor and interactive gameplay, enhanced by Gilbert Gottfried’s voice, earned the campaign a Cleo Award nomination, highlighting its creative success and memorable impact.

Info

Client

Microsoft / National Lampoon

Year

2012